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David Choo  |
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| Careers |
| our leaders / david choo |
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Credo |
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To your God, your clients, your advisers and yourself be true.
PromiseLand, as an organisation, exists to serve clients’ interests first. We do this by training and equipping our financial planners, advisers and brokers to provide competent advice, competitive solutions and excellent service to our clients. I have put together a strong team of managers, team leaders, specialists and staff to back our front-line advisers. Our growing clientele of both individual and corporate clients, is our pride and joy and proof positive that they appreciate our one-stop service.
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Management Role |
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I concentrate on long-term planning and strategising to ensure our organisation and deliverables remain client-focused and meet clients’ ever increasing expectations.
I believe in building an organisation with a corporate structure of managers and supporting staff so that the advisers are not alone in taking care of their clients. Joint-calls, co-broking, specialisation and focus groups are built into our system to enhance our adviser’s capabilities and reach.
Building on my years in leadership and management in SAF, the administrative service, a public listed company and a multi-national company, and by God’s grace, we have built a company anchored on faith, teamwork and sound values.
It is my strong belief that financial planning and advisory is a profession with a strong ethical and moral foundation because we are dealing with clients’ lives, money and future. Balancing business, family, spiritual and social responsibilities is a challenge which gives me great satisfaction, fulfilment and a cause to rejoice.
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Looking Forward |
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The future belongs to those whose mental eyes are fixed on it, but whose feet are firmly planted on reality. I see a great future for our company as clients demand higher standards, choice and one-stop service. I see us taking care of higher and higher net worth clients and more and more corporations as we present our unique business model and benefits. I believe in building up our planners, advisers and brokers to be stayers and carve out a lucrative and fulfilling good quality business.
Our expansion into the region will enable us to take care of our clients, both individuals and corporations, with cross-border interests.
God willing, we will have a company that will be a household brand name known for dependable, objective and fair advice and solutions.
My vision is to build a vibrant community of competent financial planners, advisers and brokers committed to enhancing clients’ financial freedom.
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