Our Company
industry involvement

PromiseLand is synonymous with promoting clients’ interest, and active involvement in promoting the FA channel and enhancing education and professionalism.

Leading by example, founder, Mr. David Choo, who is one of the early pioneers of brokerage and independence, is the President of the Association of Financial Advisers , Singapore, (2006 to 2007). David also contributes a regular column in Smart Investor and shares his advice with readers on a broad spectrum of financial planning subjects. David also contributes regularly to the newspapers and is quoted widely.

Associate Director, Mr. Patrick Lim, is the company’s life insurance product specialist and is widely regarded as the industry’s voice on product matters. He is consulted by life insurance product focus groups and by journalists for his opinion on life insurance. Patrick is also a regular contributor to magazines and forums.

Financial Adviser, Mr. Wilfred Ling, is one of the company’s investment analysts and contributes regularly to magazines and the newspapers on interest topics. Wilfred is active in forums discussing investment. PromiseLand also subscribes to the principles of the ISO standards for financial planning and actively encourages her Financial Advisers to apply for certification. Our Financial Advisers are encouraged to achieve relevant professional qualifications in addition to our weekly training which is way beyond the industry requirements.